Ergebnis der Recherche

Anzahl Treffer: 17

Originalarbeiten in wissenschaftlichen Fachzeitschriften mit Review-Verfahren

  1. Detailinformationen: Debt Out of Control: The Links Between Self-Control, Compulsive Buying, and Real Debts Achtziger, A., Hubert, Marco, Kenning, P., Raab, G., Reisch, L.: Debt Out of Control: The Links Between Self-Control, Compulsive Buying, and Real Debts , Journal of Economic Psychology, 2015 (49): 141-149.
  2. Detailinformationen: The Neural Underpinnings of Performace-Based Incentives Strombach, T., Hubert, Marco, Kenning, P.: The Neural Underpinnings of Performace-Based Incentives, Journal of Economic Psychology, 2015 (50): 1-12.
  3. Detailinformationen: Compulsive Buying - an Increasing Problem? Investigating and comparing trends in Germany and Denmark, 2010-2012 Hubert, M., Hubert, Marco, Gwodz, W., Raab, G., Reisch, L.: Compulsive Buying - an Increasing Problem? Investigating and comparing trends in Germany and Denmark, 2010-2012, Journal für Verbraucherschutz und Lebensmittelsicherheit, 2014 (9) Suppl. 3: 280-284.
  4. Detailinformationen: How Consumer Impulsiveness moderates online trustworthiness Evaluations: neurophysiological insights Hubert, Marco, Hubert, M., Riedl, R., Kenning, P.: How Consumer Impulsiveness moderates online trustworthiness Evaluations: neurophysiological insights, Proceedings of the International Conference on Information Systems, 2014 (44): 1-14.
  5. Detailinformationen: Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging Hubert, Marco, Hubert, M., Florack, A., Linzmajer, M., Kenning, P.: Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging , Psychology & Marketing, 2013 (30) Suppl. 10: 861-873.
  6. Detailinformationen: Don’t care about Service Recovery – Inertia Effects buffer the Impact of Complaint Satisfaction Brock, C., Blut, M., Evanschitzky, H., Kenning, P., Hubert, Marco: Don’t care about Service Recovery – Inertia Effects buffer the Impact of Complaint Satisfaction , Advances in Consumer Research, 2012 (40): 1135-1135.
  7. Detailinformationen: Introducing Connectivity Analysis to NeuroIS Research Hubert, Marco, Linzmajer, M., Riedl, R., Kenning, P., Hubert, M.: Introducing Connectivity Analysis to NeuroIS Research, Proceedings of the International Conference on Information Systems, 2012 (42): 1-15.
  8. Detailinformationen: Who is the brand creator? The effect of different brand biographies on the perception of brand personality Linzmajer, M., Hauck, J., Hubert, Marco, Prügl, R.: Who is the brand creator? The effect of different brand biographies on the perception of brand personality, Advances in Consumer Research, 2012 (40): 1131-1131.
  9. Detailinformationen: Compulsive Buying - Also a Male Problem? Hubert, M., Hubert, Marco, Kenning, P.: Compulsive Buying - Also a Male Problem?, Advances in Consumer Research, 2011 (38): 1-1.
  10. Detailinformationen: Does the retail brand bias consumer decision-making? An fmri study on retail brand Frames and the Evaluation of product packaging Hubert, M., Hubert, Marco, Kenning, P.: Does the retail brand bias consumer decision-making? An fmri study on retail brand Frames and the Evaluation of product packaging, Advances in Cosnumer Research, 2011 (38): 1-1.
  11. Detailinformationen: The Perception of Lower and Higher Price Thresholds: Implications From Consumer Neuroscience Linzmajer, M., Hubert, M., Hubert, Marco, Kenning, P.: The Perception of Lower and Higher Price Thresholds: Implications From Consumer Neuroscience, Advances in Consumer Research, 2011 (40): 792-793.
  12. Detailinformationen: Are there neural gender differences in online trust? An fMRI study on the trustworthiness of eBay offers Riedl, R., Hubert, Marco, Kenning, P.: Are there neural gender differences in online trust? An fMRI study on the trustworthiness of eBay offers, MIS Quarterly, 2010 (34) Suppl. 2: 397-428.
  13. Detailinformationen: Consumer Neuroscience - The Effect of Retail Brands on the Evaluation of Product Packaging Hubert, Marco, Hubert, M., Sommer, J., Kenning, P.: Consumer Neuroscience - The Effect of Retail Brands on the Evaluation of Product Packaging, Marketing Review St. Gallen, 2009 (4): 28-33.

Buchbeiträge

  1. Detailinformationen: Consumer Neuroscience – Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der KonsumentenverhaltensforschungWie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung Ahlert, D., Hubert, Marco: Consumer Neuroscience – Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung, in: Bruhn, M./Köhler, R. (Hrsg.): Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung, München, 2010: 59-74.
  2. Detailinformationen: Offene Fragen der Markenführung an die neurowissenschaftliche MarkenforschungWie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung Ahlert, D., Hubert, Marco: Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung, in: Bruhn, M./Köhler, R. (Hrsg.): Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung, München, 2010: 47-58.
  3. Detailinformationen: Neurale Korrelate attraktiver VerpackungenDistribution und Handel in Theorie und Praxis Kenning, P., Hubert, Marco: Neurale Korrelate attraktiver Verpackungen, in: Schröder, H./Olbrich, R./Kenning, P./Evanschitzky, H. (Hrsg.): Distribution und Handel in Theorie und Praxis, Wiesbaden, 2009: 533-551.

Rezensionen von fremden Werken

  1. Detailinformationen: Quo vadis Manufacturers? - Private Label Strategy: How to Meet the Store Brand Challenge Hubert, Marco: Quo vadis Manufacturers? - Private Label Strategy: How to Meet the Store Brand Challenge, International Journal of Retail and Distribution Management, 2009 (37) Suppl. 11: 1008-1009.