Does the retail brand bias consumer decision-making? An fmri study on retail brand Frames and the Evaluation of product packaging

Wirtschaftswissenschaften

Hubert, M., Hubert, Marco, Kenning, P.

Does the retail brand bias consumer decision-making? An fmri study on retail brand Frames and the Evaluation of product packaging

Hubert, M., Hubert, Marco, Kenning, P.: Does the retail brand bias consumer decision-making? An fmri study on retail brand Frames and the Evaluation of product packaging, Advances in Cosnumer Research, 2011 (38): 1-1.

Originalarbeiten in wissenschaftlichen Fachzeitschriften mit Review-Verfahren

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