Neural Correlates of Impulsive Buying Behavior

Ziel des Projektes ist herauszufinden, ob impulsives Kaufverhalten durch ein hyperaktives impulsives System, ein schwächeres reflektives System oder durch beides ausgelöst wird. Impulsive buying has a longstanding research history and the focus of research changed over time. While early investigations focused on the products that might be purchased impulsively, later studies focused on the individuals who experience the impulses to buy and the conditions which might stimulate impulsive buying. Within our studies we try to add a new perspective analyzing and investigating impulsive buying Behavior with neuroscientific methods.

Ansprechpartner: Prof. Dr. rer. pol. Peter Kenning

Projektbeginn: 2009
Projektende: 2014

Prof. Dr. rer. pol. Peter Kenning

Zeppelin University Friedrichshafen
Lehrstuhl für Marketing (2007 bis 2014)

Am Seemooser Horn 20
88045 Friedrichshafen

Telefon: +49 7541 6009-1200
Fax: +49 7541 6009-1299
Email: sabine.marx@zu.de
http://www.zeppelin-university.de/marketing

Prof. Dr. rer. pol. Peter Kenning, Dipl. Kfm. Marco Hubert, Dipl. Kffr. Mirja Hubert, Prof. Dr. Arnd Florack

• Keine externe Finanzierung

• Kopton, Isabella, Sommer, J., Winkelmann, A., Riedl, R., Kenning, Peter: The Influence of Textual Information on Decision-Making in Social Networks: Behavioral and Neural Evidence, 2012 (Society for Neuroeconomics Annual Conference, Miami (Florida), US).
• Hubert, Mirja, Riedl, R., Hubert, Marco, Kenning, Peter: Does Consumer Impulsiveness Affect Trustworthiness Evaluations in Online Environments? Evidence from a Brain Imaging Study, 2011 (Hawaii International Conference on System Sciences (HICSS). Koloa).
• Kenning, Peter, Hubert, Marco: Neurale Mechanismen impulsiven Kaufverhaltens, 2011 (Pfingsttagung des Verbandes deutscher Hochschullehrer für Betriebswirtschaft (VHB). Kaiserslautern).