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Engaging with startups in platform-based business models to enable explorative and exploitative learning in high-velocity and moderately changing markets.

Wirtschaftswissenschaften

Autoren:
Enkel, Ellen, Sagmeister, Veronika, Wende, Johanna
Titel:
Engaging with startups in platform-based business models to enable explorative and exploitative learning in high-velocity and moderately changing markets.
Kurzzitat:
Enkel, Ellen, Sagmeister, Veronika, Wende, Johanna: Engaging with startups in platform-based business models to enable explorative and exploitative learning in high-velocity and moderately changing markets., Research Policy Journal, 2018 (unter Begutachtung).
Publikationstyp:
Originalarbeiten in wissenschaftlichen Fachzeitschriften mit Review-Verfahren
Abstract:
The new digital paradigm is forcing companies in high-velocity as well as moderately changing markets to quickly seize new opportunities and respond to industry changes. To accomplish this, many incumbents collaborate with startups to pursue necessary capabilities outside their core. The literature suggests that incumbents engaging with startups in high-velocity markets aim to explore new technologies and increase the speed of learning to encourage radical business model innovation, whereas incumbents in moderately changing markets engage with startups to exploit the company’s current competitive advantage to strengthen its current market position. Our empirical investigation of 11 startup collaboration platforms reveals surprisingly contrary results compared to those from prior work. Companies in moderately changing markets engage with startups in their platforms to achieve explorative innovation while companies in high-velocity markets engage with startups to foster exploitation. Drawing on the dynamic capability, ambidexterity, and platform literature, we use a multiple case-study approach to examine the dynamic capabilities required for companies to achieve exploration or exploitation in platform-based business models through collaboration with startups. Consequently, we identify major differences in companies’ dynamic capabilities depending on whether their objective is exploration or exploitation.
Status
(im Begutachtungsverfahren)
Kontakt:
Lehrstuhl für Innovationsmanagement (eingerichtet 06/2008)
Dr. Manfred Bischoff Institut für Innovationsmanagement der Airbus Group
Am Seemooser Horn 20
88045 Friedrichshafen

Tel: +49 7541 6009-1500
Fax: +49 7541 6009-1299
Email: sabine.marx@zu.de
http://www.zeppelin-university.de/innovation
Forschungsbericht der Abteilung für das Jahr 2018