Flag up! - Flagship Products as Important Drivers of Perceived Brand Innovativeness

Hubert, Marco, Florack, Arnd, Gattringer, R., Eberhardt, Tim, Enkel, Ellen, Kenning, Peter

Flag up! - Flagship Products as Important Drivers of Perceived Brand Innovativeness

Hubert, Marco, Florack, Arnd, Gattringer, R., Eberhardt, Tim, Enkel, Ellen, Kenning, Peter: Flag up! - Flagship Products as Important Drivers of Perceived Brand Innovativeness, Journal of Business Research, 2017 (71(C)): 154-163.

Originalarbeiten in wissenschaftlichen Fachzeitschriften mit Review-Verfahren

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