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The intended family firm image – Identifying and testing antecedents, contingencies, and consequences of family firms’ decision to communicate their family status as part of their corporate brand

Wirtschaftswissenschaften

Autoren:
Prügl, Reinhard, Beck, Susanne, Walter, Katharina
Titel:
The intended family firm image – Identifying and testing antecedents, contingencies, and consequences of family firms’ decision to communicate their family status as part of their corporate brand
Kurzzitat:
Prügl, Reinhard, Beck, Susanne, Walter, Katharina: The intended family firm image – Identifying and testing antecedents, contingencies, and consequences of family firms’ decision to communicate their family status as part of their corporate brand, XXX, 2017 (unter Begutachtung).
Publikationstyp:
Originalarbeiten in wissenschaftlichen Fachzeitschriften mit Review-Verfahren
Status
(im Begutachtungsverfahren)
Kontakt:
Lehrstuhl für Innovation, Technologie & Entrepreneurship (eingerichtet 10/2008)
Friedrichshafener Institut für Familienunternehmen (FIF)
Am Seemooser Horn 20
88048 Friedrichshafen

Tel: +49 7541 6009 1283
Fax: +49 7541 6009 1299
Email: reinhard.pruegl@zu.de
http://www.zu.de/fif
Forschungsbericht der Abteilung für das Jahr 2017