Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies

Wirtschaftswissenschaften

Botero, Isabel C., Spitzley, Dinah, Lude, Maximilian, Prügl, Reinhard

Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies In: Clay Dibrell und Esra Memili, editors. The Palgrave Handbook of Heterogeneity among Family Firms

Botero, Isabel C., Spitzley, Dinah, Lude, Maximilian, Prügl, Reinhard: Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies, in: Clay Dibrell und Esra Memili (Hrsg.): The Palgrave Handbook of Heterogeneity among Family Firms, USA, palgrave macmillan, 2019: 909-932.

Buchbeiträge

978-3-319-77675-0

Lehrstuhl für Innovation, Technologie & Entrepreneurship (eingerichtet 10/2008)
Friedrichshafener Institut für Familienunternehmen (FIF)
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