PERCEIVED STORE BRAND’S TRUSTWORTHINESS AS SIGNALS DURING CONSUMERS’ DECISION-MAKING: AN EXPERIMENTAL INVESTIGATION

Kopton, I., Beck, Susanne, Wobker, I., Kenning, P.

PERCEIVED STORE BRAND’S TRUSTWORTHINESS AS SIGNALS DURING CONSUMERS’ DECISION-MAKING: AN EXPERIMENTAL INVESTIGATION

Kopton, I., Beck, Susanne, Wobker, I., Kenning, P.: PERCEIVED STORE BRAND’S TRUSTWORTHINESS AS SIGNALS DURING CONSUMERS’ DECISION-MAKING: AN EXPERIMENTAL INVESTIGATION, Proceedings of the Association for Consumer Research, 2014 (42): 792-792.

Originalarbeiten in wissenschaftlichen Fachzeitschriften mit Review-Verfahren

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