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Negative side effects of customer integration.
Wirtschaftswissenschaften
Autoren:
Kausch, Christoph, Gassmann, Oliver, Enkel, Ellen
Titel:
Negative side effects of customer integration.
Kurzzitat:
Kausch, Christoph, Gassmann, Oliver, Enkel, Ellen: Negative side effects of customer integration. , International Journal of Technology Management, 2010; Jg. 50 (1): 43-62.
Publikationstyp:
Originalarbeiten in wissenschaftlichen
Fachzeitschriften mit Review-Verfahren
Abstract:
Customer integration has many recognised advantages, but also
entails negative side effects that may impair the success of innovative activities.
These negative side effects have not yet been sufficiently investigated.
Whereas some may occur within the entire early innovation phase, others are
likely to affect only few sub-phases. Each sub-phase, defined in a slightly new
way as compared with existing models to meet the investigation subject, has
different activities and aims, and therefore requires special integration methods
and customer types. On the basis of extensive research and empirical studies,
the paper illustrates different integration methods, negative effects of customer
integration, and measures to avoid them.
Kontakt:
Lehrstuhl für Innovationsmanagement (eingerichtet 06/2008) Dr. Manfred Bischoff Institut für Innovationsmanagement der Airbus Group Am Seemooser Horn 20 88045 Friedrichshafen
Tel: +49 7541 6009-1500 Fax: +49 7541 6009-1299 Email: sabine.marx@zu.de
http://www.zeppelin-university.de/innovation
Forschungsbericht der Abteilung für das Jahr 2010 |