Marketing and branding in family business: Assessing the landscape and charting a path forward

Wirtschaftswissenschaften

Binz Astrachan, Claudia, Prügl, Reinhard, Hair, Joseph, Babin, Barry

Marketing and branding in family business: Assessing the landscape and charting a path forward

Binz Astrachan, Claudia, Prügl, Reinhard, Hair, Joseph, Babin, Barry: Marketing and branding in family business: Assessing the landscape and charting a path forward, Journal of Family Business Strategy, 2019; Jg. 2019 (10) Suppl. 1: 3-7.

Originalarbeiten in wissenschaftlichen Fachzeitschriften mit Review-Verfahren

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