Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity

Beck, Susanne, Prügl, Reinhard

Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity

Beck, Susanne, Prügl, Reinhard: Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity , Family Business Review, 2018 (online): https://doi.org/10.1177/0894486518792692.

Originalarbeiten in wissenschaftlichen Fachzeitschriften mit Review-Verfahren

https://doi.org/10.1177/0894486518792692

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