Corporate disrupters

After the bursting of the dot-com bubble at the beginning of the 21st century, many corporations withdrew from the venture capital market. Now, 15 years later, corporate venture capital is again back at the peak of global interest. This renewed interest stems not only from the fact that the entrpreneurial ecosystem is a natural source of innovation, which can be harnessed by the corporations, but also the fear of these same corporations of being disrupted by startups, which threaten to take over significant market share from the incumbent corporations. Because the market conditions and dynamics during the dot-com bubble have been significantly different than they are now, there needs to ba a new approach to corporate venture capital. By using a multiple case study approach, a framework of the organization and orientation of corporate venture capital units is developed, that allows corporations to unlock the full potential of entrepreneurial innovation through its venture investments.

Projektbeginn: 01.07.2015
Projektende: 30.06.2016

Prof. Dr. phil. Ellen Enkel, M.Sc. Monika Hengstler, Simon Engels

Zeppelin University Friedrichshafen
Lehrstuhl für Innovationsmanagement (eingerichtet 06/2008)
Dr. Manfred Bischoff Institut für Innovationsmanagement der Airbus Group
Am Seemooser Horn 20
88045 Friedrichshafen

Telefon: +49 7541 6009-1500
Fax: +49 7541 6009-1299
Email: sabine.marx@zu.de
http://www.zeppelin-university.de/innovation