How do digital cross-industry platforms promote innovation?

In an ever-changing economy, firms are challenged to foster their innovation process with new measures and an openness towards collaboration. Cross-industry platforms have become a tool for established companies to explore and exploit growing and existing markets and technologies with the help of a vast partner network. Drawing on the organizational learning literature, this thesis uses a multiple case study approach to examine the contribution of cross-industry platform development on firm’s innovation process. The thesis makes three contributions based on the results of the analysis of ten multinational companies’ innovation process, partner selection process and knowledge integration mechanism.

Ansprechpartner: Prof. Dr. phil. Ellen Enkel
Email: veronika.sagmeister@zu.de

Projektbeginn: 2018
Projektende: 2018

Prof. Dr. phil. Ellen Enkel, eMa Veronika Sagmeister, Viviane Schmidt(Hewlett-Packard Enterprise)

Zeppelin University Friedrichshafen
Lehrstuhl für Innovationsmanagement (eingerichtet 06/2008)
Dr. Manfred Bischoff Institut für Innovationsmanagement der Airbus Group
Am Seemooser Horn 20
88045 Friedrichshafen

Telefon: +49 7541 6009-1500
Fax: +49 7541 6009-1299
Email: sabine.marx@zu.de
http://www.zeppelin-university.de/innovation

Veronika Sagmeister

cross-industry innovation, platforms, ambidexterity, digitalization