Corporate Entrepreneurship as success factor for Digital Transformation

Digital Transformation can be defined as an organizational transformation that integrates digital technologies and business processes in a digital economy. Yet Digital Transformation is much more than mere process redesign. It is about structuring new business operations to facilitate and fully leverage firms’ core competence through digital technology in order to attain competitive advantage. However, there has been few research on Digital Transformation. Moreover, the impact of corporate entrepreneurship on Digital Transformation has not been examined so far. Therefore, we conduct a quantitative study with 50 corporate entrepreneurs and their impact on the Digital Transformation.

Ansprechpartner: Prof. Dr. phil. Ellen Enkel
Email: veronika.sagmeister@zu.de

Projektbeginn: 01.01.2018
Projektende: 01.06.2018

Prof. Dr. phil. Ellen Enkel, eMa Veronika Sagmeister

Zeppelin University Friedrichshafen
Lehrstuhl für Innovationsmanagement (eingerichtet 06/2008)
Dr. Manfred Bischoff Institut für Innovationsmanagement der Airbus Group
Am Seemooser Horn 20
88045 Friedrichshafen

Telefon: +49 7541 6009-1500
Fax: +49 7541 6009-1299
Email: sabine.marx@zu.de
http://www.zeppelin-university.de/innovation

Veronika Sagmeister

Maria Asam Stefanie Bodlien

Digital Transformation, Entrepreneurship, Entrepreneurial Culture, Innovation Performance