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Corporate Entrepreneurship as success factor for Digital Transformation
Projektbeschreibung:
Digital Transformation can be defined as an organizational transformation that integrates digital technologies and business processes in a digital economy. Yet Digital Transformation is much more than mere process redesign. It is about structuring new business operations to facilitate and fully leverage firms’ core competence through digital technology in order to attain competitive advantage. However, there has been few research on Digital Transformation. Moreover, the impact of corporate entrepreneurship on Digital Transformation has not been examined so far. Therefore, we conduct a quantitative study with 50 corporate entrepreneurs and their impact on the Digital Transformation.
Ansprechpartner: Prof. Dr. phil. Ellen Enkel
Email: veronika.sagmeister@zu.de
Projektlaufzeit:
Projektbeginn: 01.01.2018 Projektende: 01.06.2018
Projektleitung:
Prof. Dr. phil. Ellen Enkel, eMa Veronika Sagmeister
Zeppelin University Friedrichshafen
Lehrstuhl für Innovationsmanagement (eingerichtet 06/2008) Dr. Manfred Bischoff Institut für Innovationsmanagement der Airbus Group Am Seemooser Horn 20 88045 Friedrichshafen
Telefon: +49 7541 6009-1500 Fax: +49 7541 6009-1299 Email: sabine.marx@zu.de
http://www.zeppelin-university.de/innovation
Projektbearbeitung
Veronika Sagmeister
Kooperationspartner
Maria Asam
Stefanie Bodlien
Schlagworte:
Digital Transformation, Entrepreneurship, Entrepreneurial Culture, Innovation Performance
Aktueller Forschungsbericht
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