Non-Interpersonal Trust in Online Environments

Because of uncertainty and asymmetric information, trust is a fundamental precondition for successful interpersonal interactions in modern societies, in particular in economic exchange. However, little is known about trust in post-modern non-interpersonal interactions. In particular, in online environments, where the interpersonal link is often nonexistent, the neuronal mechanisms for the development of trust, to our best knowledge, have not yet been studied. However, an important driver for non-interpersonal trust in online environments could be the communication (e.g., between a seller and a potential buyer in eBay transactions). Therefore, we analyzed if (a) a certain communication theory (i.e., Toulmin’s theory of argumentation) can be applied to evoke trust in online settings and (b) the neural mechanism of non-interpersonal trust are similar to the mechanism in situations of interpersonal trust.

Ansprechpartner: Dipl. Kfm. Marco Hubert

Projektbeginn: 01.10.2008
Projektende: 31.12.2014

Prof. Dr. rer. pol. Peter Kenning

Zeppelin University Friedrichshafen
Lehrstuhl für Marketing (2007 bis 2014)

Am Seemooser Horn 20
88045 Friedrichshafen

Telefon: +49 7541 6009-1200
Fax: +49 7541 6009-1299
Email: sabine.marx@zu.de
http://www.zeppelin-university.de/marketing

Prof. Dr. rer. pol. Peter Kenning, Dipl. Kfm. Marco Hubert, Dr. René Riedl, M.A. Marc Linzmajer

Dr. Rene Riedl, Institut der Wirtschaftsinformatik, Universität Linz

• SchindlerParent Distinguished Guest Lecturer 2009 (Dr. René Riedl), Sonstiges

• Riedl, René, Mohr, Peter, Kenning, Peter, Davis, Fred, Heekeren, Hauke: Trusting Humans and Avatars: A Brain Imaging Study Based on Evolution Theory, Journal of Management Information Systems, 2014 (30) Suppl. (4): 85-116.
• Kopton, Isabella, Sommer, J., Winkelmann, A., Riedl, R., Kenning, Peter: The Influence of Textual Information on Decision-Making in Social Networks: Behavioral and Neural Evidence, 2012 (Society for Neuroeconomics Annual Conference, Miami (Florida), US).
• Hubert, Mirja, Riedl, R., Hubert, Marco, Kenning, Peter: Does Consumer Impulsiveness Affect Trustworthiness Evaluations in Online Environments? Evidence from a Brain Imaging Study, 2011 (Hawaii International Conference on System Sciences (HICSS). Koloa).
• Riedl, R., Mohr, P., Kenning, P., Davis, F., Heekeren, H.: Trusting human and avatars: behavioral and neural evidence, 2011 (International Conference on Information Systems (ICIS), Shanghai, China.).
• Riedl, R., Mohr, P., Kenning, Peter, Davis, F.D., Heekeren, H.R.: Mentalizing in a trust game with human and avatar opponents: neural differences, behavioral consequences, and implications, 2011 (Society for Neuroeconomics Annual Conference, Evanston (Illinois), US.).
• Riedl, René, Hubert, Marco, Kenning, Peter: Are There Neural Gender Differences in Online Trust? An fMRI Study on the Perceived Trustworthiness of eBay Offers, MIS Quarterly, 2010 (34) Suppl. 2: 397-428.
• Hubert, Marco, Riedl, René, Kenning, Peter: The Influence of Communication on Non-Interpersonal Trust: The case of eBay, 2009 (Society for Neuroeconomics/Evanston).