Vorträge
Reinhard Prügl
Vorträge mit Review-Verfahren:
- Lude, Maximilian / Spitzley, Dinah / Prügl, Reinhard / Rauschendorfer, Natalie: The Backfiring Effect of Trust Advantages. How Family Firms Outlive Brand Crisis?, 2019 (IFERA | International Family Enterprise Research Academy, Annual Conference in Bergamo/Italien).
- Rauschendorfer, Natalie / Lude, Maximilian / Prügl, Reinhard / Spitzley, Dinah: Where Is the Love? How and Why A Family Firm Background Affects Consumer’s Love Perception, 2019 (IFERA | International Family Enterprise Research Academy, Annual Conference in Bergamo/Italien).
- Spitzley, Dinah / Lude, Maximilian / Prügl, Reinhard / Rauschendorfer, Natalie: Dynamics of Emotional Ownership and Career Choice of Next Generation Members, 2019 (IFERA | International Family Enterprise Research Academy, Annual Conference in Bergamo/Italien).
- Rauschendorfer, Natalie / Prügl, Reinhard / Lude, Maximilian: ALL WE NEED IS LOVE. DO WE?
How and why a Family Firm Background Affects Consumer’s Perception, 2019 (European Marketing Academy (EMAC) | 48th Annual Conference an der Universität Hamburg).
- Prügl, Reinhard / Spitzley, Dinah: External Corporate Venturing: A Strategic Priority for Next Generation Members of the enterprising family?, 2018 (Annual Meeting of the Academy of Management (AOM), Chicago).
- Porth, Robin / Lude, Maximilian / Prügl, Reinhard: HOW BRAND BIOGRAPHIES AFFECT CONSUMERS’ PERCEPTION OF BRAND AUTHENTICITY AND BRAND TRUST IN THE CONTEXT OF FAMILY FIRMS , 2017 (International Family Enterprise Research Academy (IFERA) 2017 Annual Conference, Zadar/Kroatien).
- Spitzley, Dinah / Lude, Maximilian / Prügl, Reinhard: HOW, WHEN AND WHY THE FAMILY NATURE OF A FIRM AFFECTS MAJOR STAKEHOLDERS: EXPLORING THE “FAMILY BRAND” IN THE B2B CONTEXT, 2017 (International Family Enterprise Research Academy (IFERA) 2017 Annual Conference, Zadar/Kroatien).
- Porth, Robin / Lude, Maximilian / Prügl, Reinhard: HOW BRAND BIOGRAPHIES AFFECT CONSUMERS’ PERCEPTION OF BRAND AUTHENTICITY AND BRAND TRUST IN THE CONTEXT OF FAMILY FIRMS , 2017 (17. European Academy of Management Conference (EURAM), Glasgow, University of Strathclyde, 16 Richmond Street).
- Spitzley, Dinah / Lude, Maximilian / Prügl, Reinhard: HOW, WHEN AND WHY THE FAMILY NATURE OF A FIRM AFFECTS MAJOR STAKEHOLDERS: EXPLORING THE “FAMILY BRAND” IN THE B2B CONTEXT, 2017 (17. European Academy of Management Conference (EURAM), Glasgow, University of Strathclyde, 16 Richmond Street).
- Lude, Maximilian / Prügl, Reinhard: Investors and family firm bias: An experimental study based on prospect theory, 2017 (2017 Theories of Family Enterprise (TOFE)).
- Beck, Susanne / Lude, Maximilian / Prügl, Reinhard: Perceived innovation ability of family firms: An experimental study , 2017 (IFERA Research Development Workshop (Italien, Bozen)).
- Lude, Maximilian / Prügl, Reinhard: Effects of Communicating The Family Firm Status on Brand Perception: Insights from an Experimental Study, 2016 (EURAM (European Academy of Management Annual Conference)).
- Beck, Susanne / Lude, Maximilian / Prügl, Reinhard: Discovering the ‘since effect’ – how communicating
the company age affects consumers’ brand
perception, 2016 (European Marketing Association Annual Conference, Oslo).
- Beck, Susanne / Prügl, Reinhard: Being Perceived as a Family Firm and New Product Acceptance: An Empirical Analysis of the Role of Trustworthiness, Personification, and Consumers’ Attitude towards Innovation, 2015 (AOM (Academy of Management Annual Conference 2015) / Vancouver, Kanada (Vancouver Convention Center)).
- Hauck, Jana / Suess-Reyes, J. / Beck, Susanne / Prügl, Reinhard / Frank, H.: Socioemotional Wealth: Validating and re-defining the FIBER Scale, 2015 (AOM (Academy of Management Annual Conference 2015) / Vancouver, Kanada (Vancouver Convention Center)).
- Mietzner, Mark / Prügl, Reinhard / von Gilsa, Philipp: Corporate Acquisitions and Family Control, 2015 (AOM (Academy of Management Annual Conference 2015) / Vancouver, Kanada (Vancouver Convention Center)).
- Beck, Susanne / Prügl, Reinhard: Being Perceived as a Family Firm and New Product Acceptance: An Empirical Analysis of the Role of Trustworthiness, Personification, and Consumers’ Attitude towards Innovation, 2015 (IFERA (International Family Research Academy) / Hamburg (Handelskammer InnovationsCampus)).
- Hauck, Jana / Prügl, Reinhard: Innovation during intra-family leadership succession in family firms: a conceptual approach, 2015 (IFERA (International Family Research Academy) / Hamburg (Handelskammer InnovationsCampus)).
- Binder, Andreas / Prügl, Reinhard: Information Search a the Front end of Innovation: Exploring the Role of Family Influence, 2015 (IFERA (International Family Research Academy) / Hamburg (Handelskammer InnovationsCampus)).
- Hauck, Jana / Prügl, Reinhard: Innovation activities during intra-family leadership succession in family firms: An empirical study from a socioemotional wealth perspective, 2015 (IFERA (International Family Research Academy) / Hamburg (Handelskammer InnovationsCampus)).
- Prügl, Reinhard / Koners, Ursula: Transgenerational continuity of an entrepreneurial mindset: an exploratory investigation of business model innovation in family firms over time, 2015 (IFERA (International Family Research Academy) / Hamburg (Handelskammer InnovationsCampus)).
- Prügl, Reinhard: Conceptualizing, measuring, and designing studies on innovation in family firms, 2015 (Doctoral Consortium Advanced | IFERA (International Family Research Academy) / Hamburg (Family Business Track / HSBA Hamburg School of Business Administration)).
- Beck, Susanne / Prügl, Reinhard: Being Perceived as a Family Firm and New Product Acceptance: An Empirical Analysis of the Role of Trustworthiness, Personification, and Consumers’ Attitude towards Innovation, 2015 (EURAM (European Academy of Management) / Warschau, Polen (Kozminski University)).
- Hauck, Jana / Suess-Reyes, J. / Beck, Susanne / Prügl, Reinhard / Frank, H.: Socioemotional Wealth: Validating and re-defining the FIBER Scale, 2015 (EURAM (European Academy of Management) / Warschau, Polen (Kozminski University)).
- Beck, Susanne / Walter, Katharina / Prügl, Reinhard: Communicating the ‘family firm’ status: An identity approach on branding strategy decisions of German family firms, 2015 (EIASM 11th Workshop on Family Firm Management Research / Lyon, Frankreich (EMLYON Business School)).
- Hauck, Jana / Suess-Reyes, J. / Beck, Susanne / Prügl, Reinhard / Frank, H.: Socioemotional Wealth: Validating and re-defining the FIBER Scale, 2015 (EIASM 11th Workshop on Family Firm Management Research / Lyon, Frankreich (EMLYON Business School)).
- Hauck, Jana / Prügl, Reinhard: Innovation Activities during Leadership Succession in Family Firms: An Empirical Study from a Socioemotional Wealth Perspective
, 2014 (IFERA Research Development Workshop/ Vienna, Austria).
- Augustin, Gregor / Mietzner, Mark / Prügl, Reinhard: An exploratory analysis of the innovation capacity of family firms: The role of family influence and organizational culture, 2014 (International Family Entreprise Research Academy (IFERA), Lappeenranta, Finland).
- Hauck, Jana / Prügl, Reinhard: Exploring differences in entrepreneurial social capital between late adolescents with and without family business background, 2014 (International Family Entreprise Research Academy (IFERA), Lappeenranta, Finland).
- Hauck, Jana / Prügl, Reinhard: The Role of Family Social Capital in the Context of Innovation in Family Firms: An Empirical Study of Innovation Activities during Succession in the Austrian Hotel Industry
, 2014 (International Family Entreprise Research Academy (IFERA), Lappeenranta, Finland).
- Hauck, Jana / Prügl, Reinhard: Innovation Activities during Leadership Succession in Family Firms: An Empirical Study from a Socioemotional Wealth Perspective
, 2014 (14th European Academy of Management (EURAM), Valencia, Spain).
- Hauck, Jana / Prügl, Reinhard: How does socioemotional wealth influence innovation activities during the succession process in family firms?
An empirical study in the Austrian tourism industry
, 2014 (4. Konferenz deutschsprachiger Zentren für Familienunternehmensforschung, Wien, Österreich).
- Prügl, Reinhard / Hauck, Jana: Taking over the family business? An empirical examination of succession commitment among next generation members in German family firms , 2013 (International Family Enterprise Research Academy/ St. Gallen, Switzerland).
- Prügl, Reinhard / Hauck, Jana: The next generation in German family firms: An empirical examination of attitudinal and demographic variables related to entrepreneurial career intentions. , 2013 (13th European Academy of Management Annual Conference/ Istanbul, Turkey.).
- Kahlert, Christoph / Botero, C. Isabel / / Prügl, Reinhard: Revealing the family: Effects of family firm image in the recruiting market in Germany, 2013 (International Family Enterprise Research Academy/ St. Gallen, Switzerland).
- Kahlert, Christoph / Rhomberg, Markus / Prügl, Reinhard: What´s in the news? Exploring Media Coverage of Family Firms as a Reputational Resource, 2013 (International Family Enterprise Research Academy/ St. Gallen, Switzerland).
- Margraf, Sandra / Prügl, Reinhard: Agent-Based Simulation of Network Learning in Innovation Networks: Exploring the Effect of Social Interactions on Handling Cognitive Distance, 2013 (20th International Product Development Management Conference (IPDMC), Paris/France).
- Binder, Andreas / Prügl, Reinhard: The role of information sourcing for a successful management of the early phase of innovation – first results from an empirical exploration in the chemical industry, 2012 (R&D Management Conference, Grenoble, France).
- Linzmajer, Marc / Hauck, Jana / Hubert, Marco / Prügl, Reinhard: Who is the brand creator? The effect of different brand biographies on the perception of brand personality, 2012 (Annual North American Conference/ Vancouver, Canada/ Association for Consumer Research).
- Hauck, Jana / Prügl, Reinhard / Füller, Johann / Tyrell, Marcel: How different creators of wine brands affect dimensions of brand personality: An empirical study in the German wine industry, 2011 (6th BEM – AWBR International Conference, Bordeaux, France).
- Keinz, Peter / Prügl, Reinhard: Leveraging technology with user community-based search: evidence from multiple case studies, 2011 (User and Open Innovation Conference/Vienna, Austria).
- Keinz, Peter / Prügl, Reinhard / Hutschek, Ulrich: Leveraging technology with user community-based search: evidence from multiple case studies, 2011 (Annual Meeting/ San Antonio, Texas/Academy of Management).
- Koch, Giordano / Prügl, Reinhard: Efficiency in Search for Innovation: exploring boundary conditions of pyramiding search with agent-based modelling , 2011 (User and Open Innovation Conference/Vienna, Austria).
- Negele, N. / Prügl, Reinhard: Employees’ commitment in family firms, 2011 (11th Annual IFERA World Family Business Research Conference/Palermo, Italy).
- Negele, N. / Prügl, Reinhard: Antecedents and consequences of non-family employees’ affective commitment within family firms, 2011 (EIASM: 7th Workshop on Family Firms Management Research/ Witten, Germany).
- Stampfl, Georg / Prügl, Reinhard: Business Models in Context: Conceptualizing the environment of Business Models, 2011 (Academy of Management Annual Meeting, San Antonio, Texas).
- Keinz, Peter / Prügl, Reinhard: Exploring the Value of Community-based search in the process of Technological Competence Leveraging: empirical evidence from a case study of a Technology Start-up from MIT, 2010 (Entrepreneurship Research Conference (BCERC)/Lausanne, Switzerland/Babson College).
- Koch, Giordano / Prügl, Reinhard: Is Pyramiding Search applicable for an efficient Identification of Strategic Targets? An empirical exploration of the performance of a network based search method to identify strategic partners and/or investment targets in the context of biotech start-ups. , 2010 (Entrepreneurship Research Conference (BCERC)/Lausanne, Switzerland/Babson College).
- Keinz, Peter / Prügl, Reinhard: A community-based approach to Technological Competence Leveraging., 2009 (User and Open Innovation Conference, Hamburg, Germany, May .2009).
- Poetz, Marion / Prügl, Reinhard: Systematic identification of problem solvers from analogous markets: an empirical exploration of the potential of the search method ‘Pyramiding’”, 2009 (Jahrestagung der TIM-Kommission im VHB/ Aachen, Germany / 11th Annual meeting of the Division “Technology and Innovation Management” in the German Academic Association for Business Research (VHB)).
- Poetz, Marion / Prügl, Reinhard / Fabisch, Christian: Systematic Identification of problem solvers from analogous markets: an empirical exploration of the potential of the search method ‘Pyramiding’, 2009 (Runner up, International Product Development Management Conference (IPDMC)/ Enschede,Holland).
- Poetz, Marion / Prügl, Reinhard / Fabsich, Christian: ystematic Identification of problem solvers from analogous markets: an empirical exploration of the potential of the search method ‘Pyramiding’. , 2009 (International Product Development Management (PDMA) Conference, Enschede/Holland, June 7-9, 2009 (Christer Karlsson Best Paper Award Runner-up)).
- Poetz, Marion / Prügl, Reinhard / Fabsich, Christian: Systematic Identification of problem solvers from analogous markets: an empirical exploration of the potential of the search method ‘Pyramiding’. , 2009 (User and Open Innovation Conference, Hamburg, Germany, May 2009).
- Keinz, Peter / Prügl, Reinhard: Systematically identifying new markets for existing
technology: open innovation management applying the ISAA method., 2008 (EMAC 2008 Conference, Brighton, Großbritannien, 27.05.-30.05.2008).
- Braun, Katharina / Prügl, Reinhard: The role of lead users in new product concept testing., 2007 (Mass Customization and Personalization Conference, Boston, Vereinigte Staaten/USA, 07.10.-10.10. 2007).
- Prügl, Reinhard: Reality check: Strategic Objectives and Generic Strategies of Companies Offering Innovation Toolkits., 2007 (Mass Customization and Personalization Conference/ Boston, Vereinigte Staaten/USA).
- Prügl, Reinhard / Schreier, Martin / Oberhauser, Stefan: Antecedents and consequences of consumers’ lead userness., 2007 (5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06. 2007).
- Schreier, Martin / Oberhauser, Stefan / Prügl, Reinhard: Consumers’ lead userness and the adoption and diffusion of new products, 2007 (36th EMAC (European Marketing Academy) Conference/Reykjavik, Island).
- Schreier, Martin / Oberhauser, Stefan / Prügl, Reinhard: Consumers’ Lead Userness And The Adoption And Diffusion Of New Products, 2007 (EURAM07 / Paris, Frankreich/ European Academy of Management).
- Schreier, Martin / Oberhauser, Stefan / Prügl, Reinhard: : How Consumers' Leading-Edge Status Influences the Perceived Complexity of Innovations and Their Opinion Leadership: Implications for the Adoption and Diffusion of New Products , 2007 (14th International Product Development Management Conference/Porto, Portugal).
- Schreier, Martin / Prügl, Reinhard: Advancing our understanding of lead user theory: Antecedents of consumers’ lead userness, 2007 (36th EMAC Conference/ Reykjavik, Island/European Marketing Academy).
- Schreier, Martin / Prügl, Reinhard: Consumers’ Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct, 2007 (EURAM07 / Paris, Frankreich/ European Academy of Management).
- Schreier, Martin / Prügl, Reinhard: Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness, 2006 (13th International Product Development Management Conference/ Milan, Italien).
- Schreier, Martin / Prügl, Reinhard: Extending lead user theory: Antecedents and consequences of consumers' lead userness, 2006 (Summer Marketing Educators' Conference (AMA), Chicago, Vereinigte Staaten/USA).
- von Hippel, Eric / Franke, Nikolaus / Prügl, Reinhard: Efficient Identification of Leading-edge Experts: Screening vs. Pyramiding., 2006 (PICMET, Istanbul, Türkei, 8. - 13. July 2006).
- Franke, Nikolaus / Prügl, Reinhard / von Hippel, Eric: Efficiency of obtaining information via pyramiding vs screening. , 2005 (International User Innovation Workshop @ MIT, Boston/Cambridge, June, 2005.).
- Frühwirth, Wolfgang / Prügl, Reinhard: An Instrument for Assessing and Benchmarking Mass Customization Toolkits. , 2005 (World Congress on Mass Customization and Personalization, Hong Kong, September 2005).
- Keinz, Peter / Prügl, Reinhard: Interdisciplinary Cooperation: An Empirical Exploration of the influence of Cooperation Satisfaction and Perceived Learning Effects on the Success of Innovation Projects., 2005 (14th IAMOT Conference, Vienna, May, 2005.).
- Lüthje, Christian / Prügl, Reinhard / Maria, Rita Testa: Technologist meets Businessman: Empirical Insights from an interdisciplinary interface. , 2005 (14th IAMOT, Vienna, May, 2005.).
- Prügl, Reinhard / Lüthje, Christian: The Psychological Effects of Interdisciplinary Cooperation Experience in Innovation Teams., 2005 (Summer Marketing Educators' Conference (AMA), San Francisco, July, 2005.).
- Schreier, Martin / Prügl, Reinhard: Who are lead users? An empirical exploration., 2005 (International User Innovation Workshop @ MIT, Boston/Cambridge, June, 2005.).
- Steger, Christoph / Prügl, Reinhard / Voglmayr, René: Entrepreneurial Intent among Students: An Empirical Analysis of Differences between Business and Technology Students., 2005 (14th IAMOT Conference, Vienna, May, 2005.).
- von Hippel, Eric / Franke, Nikolaus / Prügl, Reinhard: Efficient Identification of Lead Users: Screening vs. Pyramiding., 2005 (Summer Marketing Educators' Conference (AMA), San Francisco, July 2005 (Best Paper Award), 2005.).
- von Hippel, Eric / Franke, Nikolaus / Prügl, Reinhard: Screening vs Pyramiding: Efficient Identification of Leading-Edge Expertise., 2005 (Academy of Management Conference, Honolulu, August, 2005.).
- von Hippel, Eric / Franke, Nikolaus / Prügl, Reinhard: Efficient identification of leading-edge expertise, 2005 (European Academy of Mangement (EURAM), Munich).
- Lüthje, Christian / Prügl, Reinhard: Die Vorbereitung von Studenten auf interdisziplinäre Zusammenarbeit., 2004 (Fachtagung der Kommission für Technologie- und Innovationsmanagement im Verband der Hochschullehrer für Betriebswirtschaftslehre e.V., Bremen, October, 2004.).
- Lüthje, Christian / Prügl, Reinhard: Preparing business students for cooperation in interdisciplinary innovation teams., 2004 (Swedish Academy of Mangement/ IFSAM, VIIth World Congress, Göteborg, July, 2004.).
- Pötz, Marion / Prügl, Reinhard: The Lead User Method: A successful approach for integrating customers into the innovation process., 2004 (The 7th International Conference of Doctoral Students EDAMBA, in Nove Zamky (Slovakia), April 2004 (best paper award), 2004.).
- Pötz, Marion / Prügl, Reinhard: Sources of Innovation., 2004 (Tagung 'Innovationserfolg durch Kundenintegration', in München, März 2004, 2004.).
- Prügl, Reinhard / Lüthje, Christian: Psychological effects of interdisciplinary cooperation experience in innovation teams. , 2004 (R&D Management Conference, Sesimbra (Portugal), July, 2004.).
- Prügl, Reinhard / Schreier, Martin: Opening up the innovation process using toolkits: Learning from leading-edge customers at The Sims., 2004 (11th International Product Development Management Conference, Dublin, June, 2004.).
- Prügl, Reinhard / Schreier, Martin: Opening up the innovation process by toolkits: learning from leading-edge customers at The Sims., 2004 (R&D Management Conference, Sesimbra (Portugal), July, 2004.).
- Schuster, Michael / Prügl, Reinhard: Using Weblogs as a project management tool in innovative projects, 2004 (Blogtalk 2.0, Vienna, July 2004.).
- Franke, Nikolaus / Prügl, Reinhard / von Hippel, Eric: Screening versus Pyramiding., 2003 (The Vienna/MIT International Workshop on User Innovation and Open Source Software, Wien, 7/2003, 2003.).
- Lüthje, Christian / Prügl, Reinhard: Building bridges early: Teaching management students in cross-disciplinary cooperation. , 2003 (Symposion on the Entrepreneurship - Innovation - Marketing Interface, Karlsruhe, October 9-10, 2003.).
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