Vorträge

Klaus Schönbach

• Mahrt, Merja / Schönbach, Klaus: Genre preference and channel loyalty: A closer look at values and media use, 2009 (International Communication Association, Chicago, May 21-25, 2009).
• Mahrt, Merja / Schönbach, Klaus: Values and media use: Theoretical assumptions and findings, 2009 (Etmaal van de Communicatiewetenschap, annual conference of the Dutch and Flemish communication science, Nijmegen, The Netherlands, February 12-13, 2009).
• Mahrt, Merja / Schönbach, Klaus: A historical perspective on selective exposure: Values and media use in Germany, 1986-2005, 2008 (International Association for Media and Communication Research congress, Stockholm, July 20-25, 2008).
• Mahrt, Merja / Schönbach, Klaus: Values and media use in Germany, 1986-2005: An explorative analysis, 2008 (Association for Education in Journalism & Mass Communication, Chicago, August 6-9, 2008).
• Mahrt, Merja / Schönbach, Klaus: Values of the German TV audience, 2008 (European Communication Research and Education Association, Barcelona, Spain, November 25-28, 2008).
• Waal, Ester de / Schönbach, Klaus: The evolution of news on the web: A panel study of media use and displacement effects, 2008 (Paper presented at the Etmaal van de Communicatiewetenschap, the annual conference of the Dutch and Flemish communication science, Amsterdam, The Netherlands, February 2008).
• Wonneberger, Anke / Schönbach, Klaus / Meurs, Lex van: Dynamics of individual TV viewing behavior, 2008 (Paper presented at the annual convention, Association for Education in Journalism and Mass Communication, Chicago, August 2008).
• Schönbach, Klaus / Waal, E.: Chance encounters vs. user control: How print and online newspapers affect the perceived public agenda in a natural setting, 2007 (Etmaal van de Communicatiewetenschap, the annual conference of the Dutch and Flemish communication science, Antwerp, Belgium, 02/2007).
• Schönbach, Klaus / Waal, Ester de: Presentation style and beyond: How print newspapers and online news expand awareness of public affairs issues, 2007 (Annual Convention, International Communication Association, San Francisco, CA, United States, 5/2007).
• Waal, Ester de / Schönbach, Klaus: Online news: Uses, perceptions and displacement effects over time, 2007 (Paper presented at the annual convention, Association for Education in Journalism and Mass Communication, Washington, DC, August 2007).
• Schönbach, Klaus: The own in the foreign: Reliable surprise - an important function of the media?, 2006 (International Communication Association, Dresden, Germany, 06/2006).
• Schönbach, Klaus / Ruigrok, N. / Scholten, O. / Ridder, J. de: Covering the Bosnian war: Journalism of attachment in Dutch newspapers., 2006 (International Communication Association, Dresden, Germany, 06/2006).
• Schönbach, Klaus / Waal, E.: Internet, traditional media, and the public agenda: The impact of the differential chance for audience control, 2006 (International Communication Association, Dresden, Germany, 06/2006).
• Schönbach, Klaus / Lauf, E.: Are national communication journals necessary? Or: What is German about the "Publizistik"?, 2005 (First European Communication Conference, Amsterdam, The Netherlands, 11/2005).
• Schönbach, Klaus / Waal, E.: Communication Channels and Agenda Diversity: The Impact of "Display" and "Research" Sources on the Public Agenda, 2005 (Annual convention, Association for Education in Journalism and Mass Communication, San Antonio, TX, 08/2005).
• Nota, E. / Schönbach, Klaus: De nieuwswaarde van de Europese Unie: Europese berichtgeving in het NOS 8 uur journaal 1994-2003 [The news value of the European Union: European reporting in the news program “NOS 8 uur journaal,” 1994-2003], 2004 (Paper presented at the annual convention of Dutch communication science, Etmaal van de Communicatiewetenschap, Enschede, The Netherlands, November 2004).

• Schönbach, Klaus: Why study abroad?, 2008 (Invited lecture, Washburn University, Topeka, Kansas, February 2008).
• Schönbach, Klaus: How it all began: “The people’s choice,” 1944, 2008 (Invited lecture, lecture series “Classics of Communication Science,” University of Amsterdam, The Netherlands, March 2008).
• Schönbach, Klaus: Het opzetten van een bachelor communicatiewetenschap [The concept of a BA in communication], 2008 (Panel member, conference “Programs in communication,” University of Amsterdam, The Netherlands, April 2008).
• Schönbach, Klaus: Marketing bei Printmedien [Marketing of print media], 2008 (Invited lecture, University of Hohenheim, Stuttgart, Germany, May 2008).
• Schönbach, Klaus: “Sandwiching?” Oder: Brauchen wir ARD und ZDF noch? [„Sandwiching?“ Or: Do we still need public-service television?], 2008 (Invited lecture, opening of the new central building, Zeppelin University, Friedrichshafen, Germany, January 2008).
• Schönbach, Klaus: Medienwirkungen: ein Ueberblick [Media effects: An overview], 2008 (Invited lecture, Workshop for Media Managers, Georg von Holtzbrink Media Academy, Stuttgart, Germany, January 2008).
• Schönbach, Klaus: Wir lieben Ueberraschung – aber geordnet und zuverlaessig muss sie sein [We love surprise – but it has to be structured and reliable], 2008 (Invited plenary lecture, 43rd Congress of German Marketing Research, Hamburg, Germany, June 2008).
• Schönbach, Klaus: Was muessen Medien kuenftig leisten? [What must media offer in the future?], 2008 (Invited plenary lecture, 46th Wuerzburger WerbeFachgespraeche [Wuerzburg Expert Talks on Advertising]. Wuerzburg, Germany, June 2008).
• Schönbach, Klaus: Warum es Europa in den Medien so schwer hat [Why Europe has problems with the media], 2008 (Invited lecture, „Europatage“ [European Days], Gymnasium [Highschool] Tutzing, Germany, July 2008).
• Schönbach, Klaus: Die Zeppelin-Universitaet [The Zeppelin University], 2008 (Invited lecture, Lions Club Friedrichshafen, Friedrichshafen, Germany, July 2008).
• Schönbach, Klaus: Kreative, zuverlässige Überraschung - or warum die gute alte Dampf-Zeitung nicht untergehen wird [Creative, reliable surprise - or why the good old newspaper will not disappear], 2008 (Invited lecture, Summer Fest, Zeppelin University, September 2008).
• Schönbach, Klaus: Agenda-setting, agenda-building, framing: Issue management with the media and against them., 2007 (University of Örebro, Sweden, 01/2007).
• Schönbach, Klaus: Are online newspapers dangerous for democracy? Or does the principle of “reliable surprise” save it?, 2007 (University of Örebro, Sweden, 01/2007).
• Schönbach, Klaus: Agenda-Setting, Agenda-Building, Framing: Issue Management mit den Medien – und gegen sie [Agenda-setting, agenda-building, framing: Issue management with the media and against them], 2007 (Lecture series “Management Perspektiven” of Zeppelin University and University of St. Gallen, Friedrichshafen, Germany, 01/2007).
• Schönbach, Klaus: Skizze eines Konzepts für die Entwicklung der Donau-Universität Krems [Sketch of a concept for the development of the Danube University Krems]. Invited lecture, 2007 (Donau-Universität Krems, Österreich, 5/2007).
• Schönbach, Klaus: Die neuen Paparazzi? Leserreporter als neues Phänomen [The new paparazzi? Citizen journalists as a new phenomenon], 2007 (Frankfurter Journalistentage, Frankfurt am Main, Germany, 4/2007).
• Schönbach, Klaus: Threats or “foot in the door”? Sequential persuasion strategies for health campaigns, 2007 (Keynote lecture, symposium at the inauguration of the Institute for Communication and Health, University of Lugano, Switzerland, June 2007).
• Schönbach, Klaus: Design and media use: How newspaper design helps sell newspapers, 2007 (Keynote lecture, First Design Management Forum Salzburg, Fachhochschule Salzburg, Urstein, Austria, June 2007).
• Schönbach, Klaus: Transparenz und Fairness: Wie in den Niederlanden universitaere Lehre organisiert wird [Transparency and fairness: How university teaching is organized in the Netherlands], 2007 (Invited lecture, Faculty of the Humanities, University of Cologne, Cologne, Germany, December 2007).
• Schönbach, Klaus: Marketing bei Printmedien [Marketing for print media], 2007 (Invited lecture, University of Hohenheim, Stuttgart, Germany, June 2007).
• Schönbach, Klaus: Citizen journalism: Das Ende des traditionellen Journalisms? [Citizen journalism: The end of traditional journalism?], 2007 (Keynote lecture, conference „Divergente Ordnung in der Konvergenz?“, Hans-Bredow-Institut an der Universitaet Hamburg and Alcatel-Lucent-Stiftung für Kommunikationsforschung, Hamburg, June 2007).
• Schönbach, Klaus: Panelist, Erfolgreich kommunizieren: Qualitaetsjournalismus in Zeiten der ökonomisierten Information [Communicating successfully: Quality journalism in times of economized information], 2007 (5th conference, “Best of Corporate Publishing,” Forum Corporate Publishing, Munich, June 2007).
• Schönbach, Klaus: Warum Zeitung Zukunft hat [Why newspapers have a future], 2007 (Keynote address, celebration of the Prize of the Konrad Adenauer Foundation, Berlin, for the Best Local Journalism in Germany, 2006. Waiblingen, Germany, August 2007).
• Schönbach, Klaus: Buergerjournalismus: Schwarmintelligenz als kulturelles Kapital? [Citizen journalism: The „intelligence of the swarm“ as cultural capital?], 2007 (Invited lecture, Summer Fest, Zeppelin University, Friedrichshafen, Germany, September 2007).
• Schönbach, Klaus: Innovation in the newspaper industry, 2007 (Invited lecture, International Conference on Press and Press Support in a Digital Age, The Hague, The Netherlands, October 2007).
• Schönbach, Klaus: Einfuehrung [Introduction], 2007 (Keynote address, Panel „Journalistischer Alltag? Wikis, Blogs und RSS-Feeds als Informations- und Recherche-Tools,“ Conference: Medientage Muenchen, Munich, November 2007).
• Schönbach, Klaus: Panelist, expert workshop on the “Communication and Media Report of the German Federal Government” , 2007 (Hans Bredow Institute for Media Research, University of Hamburg, Hamburg, Germany, November 2007).
• Schönbach, Klaus: Interkulturelle Vergleiche: Erfahrungen, Methoden, Theorien für Massenmedien [Intercultural comparisons: Experiences, methods, theories for mass media], 2006 (Modellierung und Entschlüsselung von Key Visuals im interkulturellen Vergleich, International University Bremen, Germany, 01/2006).
• Schönbach, Klaus: PR and PR education in Germany and the Netherlands, 2006 (Department of Communication Studies, University of North Carolina, Charlotte, NC, 02/2006).
• Schönbach, Klaus: Die kontrastive Perspektive: Kulturunterschiede zwischen den Niederlanden und Deutschland [The contrasting perspective: Cultural differences between the Netherlands and Germany], 2006 (Center for Interdisciplary Media Science, University of Göttingen, Germany, 04/2006).
• Schönbach, Klaus: Was macht Tageszeitungen erfolgreich? Ergebnisse eines internationalen Forschungsprogramms [What makes daily newspapers successful? Results of an international research program], 2006 (Institute for Social Sciences, University of Hohenheim, Stuttgart, Germany, 05/2006).
• Schönbach, Klaus: Sequenzstrategien in der persuasiven Kommunikation [Sequential strategies in persuasive communication], 2006 (Alumni day, Zeppelin University, Friedrichshafen, Germany, 06/2006).
• Schönbach, Klaus: Persuasion strategies, 2006 (Berlin School of Creative Leadership, Steinbeis University, Berlin, 09/2006).
• Schönbach, Klaus: Werbewirkungen [Advertising effects], 2006 (St. Galler Management Update, University of St. Gallen, Switzerland and Zeppelin University, Friedrichshafen, Germany, 02/2006).
• Schönbach, Klaus: Zuverlässige Überraschung: Eine wesentliche Medienfunktion? [Reliable surprise: An important function of the media?], 2006 (Annual convention, Newspaper Publishers Association of Northrhine-Westphalia, Ibbenbueren, Germany, 04/2006).
• Schönbach, Klaus: Warum die Medien so wenig über Europa berichten: Strukturelle Ursachen [Why the media report so little about Europe: Structural causes], 2006 (Discussion forum Europe as „good news“?, Press and Information Agency of the German Federal Government, Berlin, 04/2006).
• Schönbach, Klaus: Kommunikationsmedien der zuverlässigen Überraschung: Die Rettung für eine gemeinsame „public sphere“? [Communication media of the reliable sursprise: Saving a common public sphere?], 2006 (summer fest, Zeppelin University, Friedrichshafen, Germany, 06/2006).
• Schönbach, Klaus: Sequenzstrategien persuasiver Kommunikation [Sequence strategies of persuasive communication], 2006 (UnternehmensGrün – Federal Association of the “Green" Economy, Friedrichshafen, Germany, 10/2006).
• Schönbach, Klaus: Sequenzstrategien der persuasiven Kommunikation [Sequence strategies of persuasive communication], 2006 (Hochschul-Informationstag, Zeppelin University, Friedrichshafen, Germany, 10/2006).
• Schönbach, Klaus: Medienwirkungen: ein Überblick [Media effects: An overview], 2006 (Workshop for Media Managers, Georg von Holtzbrink Medien Akademie, Stuttgart, Germany, 12/2006).
• Schönbach, Klaus: Erfolgsfaktoren von Tageszeitungen: Der neueste Stand [Factors of newspaper success: The state of the art], 2005 (Staff meeting of the newspaper “Saarbrücker Zeitung", Saarbrücken, Germany, 12/2005).
• Schönbach, Klaus: The more things change, the more they stay the same? Reading and the media landscape of the 21st century, 2005 (Third Seminar on Reading: Past, Present and Future. Extinction or transformation of the reader?, Universidad Nacional Autonoma de Mexico, Mexico City, 11/2005).
• Schönbach, Klaus: Panelist, Roundtable journal editors, 2005 (First European Communication Conference, Amsterdam, The Netherlands, 11/2005).
• Schönbach, Klaus: Evaluating the success and assessing the value of corporate communication by media analysis, 2005 (communicate!-panel of the Bertelsmann Foundation, Assessing the value of transparent communication and responsible leadership, European Academy of Marketing (EURAM), Technica, 05/2005).
• Schönbach, Klaus: Medienwirkungen: ein Überblick [Media effects: An overview], 2005 (Workshop for Media Managers, Georg von Holtzbrink Medien Akademie, Stuttgart, Germany, 06/2005 und 11/2005).
• Schönbach, Klaus: The difficult consumer: Markets, market research and marketing, 2005 (17th European Television and Film Forum of The Euopean Institute for the Media: “Big troubles? Crises, chances, challenges of TV and film", Vilnius, Lithuania, 12/2005).
• Schönbach, Klaus / Bakker, P.: Newspaper innovations: A critical summary, 2005 (University of Joenkoeping workshop Innovation and media: Managing changes in technology, products and processes, Stockholm, Sweden, 11/2005).

Merja Mahrt

• Mahrt, Merja / Schönbach, Klaus: Genre preference and channel loyalty: A closer look at values and media use, 2009 (International Communication Association, Chicago, May 21-25, 2009).
• Mahrt, Merja / Schönbach, Klaus: Values and media use: Theoretical assumptions and findings, 2009 (Etmaal van de Communicatiewetenschap, annual conference of the Dutch and Flemish communication science, Nijmegen, The Netherlands, February 12-13, 2009).
• Mahrt, Merja / Schönbach, Klaus: A historical perspective on selective exposure: Values and media use in Germany, 1986-2005, 2008 (International Association for Media and Communication Research congress, Stockholm, July 20-25, 2008).
• Mahrt, Merja / Schönbach, Klaus: Values and media use in Germany, 1986-2005: An explorative analysis, 2008 (Association for Education in Journalism & Mass Communication, Chicago, August 6-9, 2008).
• Mahrt, Merja / Schönbach, Klaus: Values of the German TV audience, 2008 (European Communication Research and Education Association, Barcelona, Spain, November 25-28, 2008).
• Mahrt, Merja: Conversations about the media: A missing link in community-integration research? A study of community integration, media use and conversations about the media, 2006 (56th annual conference of the International Communication Association, Dresden, Germany, 19.-23.06.2006).

• Mahrt, Merja: Kreative Zugänge zu Statistik, 2008 (Sommerfest, Zeppelin University, September 2008).
• Mahrt, Merja: Von Katzen und Kühlschränken - Wie Geräusche zu Sprache werden, 2007 (Sommerfest, Zeppelin University, September 2007).
• Mahrt, Merja: European media – Media in Europe?, 2006 (Gastvortrag, Kansas State University, Manhattan, KS (USA), März 2006).

Markus Rhomberg

• Adolf, Marian / Rhomberg, Markus: Knowledge Society, the political system and the media II. Social and political knowledge, the media and the capacities for action in a global public sphere, 2010 (MeCCSA 2010 Conference „Media, Communication, Policy and Practice”, Department of Media and Communications, London School of Economics, London).
• Grundmann, Reiner / Rhomberg, Markus / Stehr, Nico: Nature, Climate Change and the Culture of Social Sciences , 2010 (UC Sunrise Triple C Conference, Roskilde 2010, April 20-22 Climate – Change – Communication New Perspectives after the COP15).
• Sievert, Holger / Rhomberg, Markus: Government communication and the mass-mediated climate debate. Decision making, system integration and public communication, 2010 (17th BledCom International Public Relations Research Symposium Lake Bled Lake Bled, Slovenia).
• Rhomberg, Markus: Politics, Mass Media and Science in the Risk Communication of Climate Change. A Theoretical Observation, 2009 (Political Studies Association/Manchester).
• Adolf, Marian / Bunia, Remigius / Hausstein, Alexandra / Rhomberg, Markus / Ufer, Ulrich: Projektpräsentation "Westlicher Fundamentalismus", 2008 (Heidelberger Akademie der Wissenschaften).
• Rhomberg, Markus: Welche globale Realität konstruieren Nachrichtenmedien? Die Klimadebatte. Skizze eines Forschungsprojekts, 2008 (Jahrestagung der DGPuK/Lugano).
• Rhomberg, Markus / Adolf, Marian: Knowledge society and the media. Social knowledge, the media and the capacities for action in a global public sphere, 2008 (ECREA/Barcelona).

• Rhomberg, Markus: Climate change risks and the mass media: What communication science tells us about public perceptions on climate change, 2010 (Climate changes: Improving our communication about climate change science, impacts, costs and adaptation, Nice Spring School).
• Rhomberg, Markus: The communication of political reform processes, 2010 (EFB Fellowship Programme for Young Government Officials from the Western Balkans, Robert-Bosch-Stiftung, Berlin).
• Rhomberg, Markus: Das Grundeinkommen als Reformagenda: Eine Forschungskonzeption

, 2010 (Grundeinkommen. Workshop in Kooperation zwischen TU Karlsruhe und Zeppelin Universität Friedrichshafen).
• Rhomberg, Markus: Öffentliche Kommunikation von Reformagenden: 
Eine Forschungskonzeption, 2010 (Berufungsvortrag an der Zeppelin Universität Friedrichshafen).
• Rhomberg, Markus: Die Wahrnehmung der Wirtschaft in der Öffentlichkeit, 2009 (Friedrichshafener Familienfrühling/Friedrichshafen).
• Rhomberg, Markus: Journalismus – die tägliche Antikreativität?, 2008 (Sommerfest der Zeppelin Universität).
• Rhomberg, Markus: Journalismus und Agenda-Setting. Setzen Journalisten noch Themen für öffentliche Debatten?, 2008 (Universität Hamburg, Hamburg Media School).
• Rhomberg, Markus: Die Medien im Klimawandel, 2007 (Sommerfest der Zeppelin Universität).