Wissenschaftliche Publikationen
Reinhard Prügl
Originalarbeiten in wissenschaftlichen
Fachzeitschriften mit Review-Verfahren:
- Binz Astrachan, Claudia / Prügl, Reinhard / Hair, Joseph / Babin, Barry: Marketing and branding in family business: Assessing the landscape and charting a path forward, Journal of Family Business Strategy, 2019; Jg. 2019 (10) Suppl. 1: 3-7.
- Prügl, Reinhard / Beck, Susanne / Walter, Katharina: Communicating the Family Firm Brand: Antecedents and performance effects, European Management Journal, 2019; Jg. 2019 (5): 1-13.
- Prügl, Reinhard / Lude, Maximilian: Risky Decisions and the Family Firm Bias: An Experimental Study based on Prospect Theory, Entrepreneurship: Theory & Proctice, 2019; Jg. 2019 (43) Suppl. 2: 386-408.
- Beck, Susanne / Prügl, Reinhard: Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity , Family Business Review, 2018 (online): https://doi.org/10.1177/0894486518792692.
- Binz, Claudia / Botero, Isabel / Astrachan, Joe / Prügl, Reinhard: Branding the family firm: A review, integrative framework proposal, and research agenda, JFBS | Journal of Family Business Strategy, 2018; Jg. 2018 (9/1): 3-15.
- Katja‐Maria Prexl / Marco Hubert / Susanne Beck / Christian Heiden / Reinhard Prügl: Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators, R&D Management, 2018; Jg. 2018 (online): https://doi.org/10.1111/radm.12352.
- Lude, Maximilian / Prügl, Reinhard: Risky Decisions and the Family Firm Bias: An Experimental Study Based on Prospect Theory, Entrepreneurship Theory & Practice, 2018 (online): https://doi.org/10.1177/1042258718796078.
- Lude, Maximilian / Prügl, Reinhard: Why the family business brand matters: Brand authenticity and the family firm trust inference, ELSEVIER | Journal of Business Research, 2018; Jg. 2018 (89): 121-134.
- Halder, Annika / Hack, Andreas / Krajczy, Nils / Prügl, Reinhard: Family firm innovativeness: A question of family collaborative dialogue?“, XXX, 2017 (unter Begutachtung).
- Kahlert, Christoph / Botero Isabel C. / Prügl, Reinhard: Revealing the family: Effects of being perceived as a family firm in the recruiting market in Germany, Journal of Family Business Management, 2017; Jg. 2017 (7/1): 21-43.
- Koners, Ursula / Prügl, Reinhard: Fragen an die Unternehmer von morgen: "Generationswechsel zwischen Wissenschaft und Praxis. Das Friedrichshafener Institut für Familienunternehmen |FIF", "Leben am See" (Verlag Lorenz Senn Tettnang), 2017; Jg. 2017 (35): 99-105.
- Prügl, Reinhard / Beck, Susanne / Walter, Katharina: The intended family firm image – Identifying and testing antecedents, contingencies, and consequences of family firms’ decision to communicate their family status as part of their corporate brand, XXX, 2017 (unter Begutachtung).
- Prügl, Reinhard / Hauck, Jana: Attention to Innovation in Family Firms: The moderating Role of Successors‘ Future Temporal Focus, XXX, 2017 (unter Begutachtung).
- Prügl, Reinhard / Negele, Nina / Matzler, Kurt: Nonfamily employees in family firms: The impact of perceptions of family members managing the family business on employees’ affective organizational commitment, XXX, 2017 (unter Begutachtung).
- Beck, Susanne / Lude, Maximilian / Prügl, Reinhard: WHEN THE IMAGE GETS WRINKLES – THE PERCEIVED INNOVATION ABILITY OF FAMILY FIRMS, Innovation and Product Development Management Conference Proceedings, 2016 (online).
- Hauck, Jana / Beck, Susanne / Prügl, Reinhard / Suess-Reyes, J. / Frank, Hermann: Socioemotional wealth in family-owned and –managed firms: A validation and short form of the FIBER Scale, Journal of Family Business Strategy, 2016 (7): 133-148.
- Lude, Maximilian / Hauck, Jana / Prügl, Reinhard / Hubert, Marco / Linzmajer, Marc: Co-Creation Revisited - When Co-Creation Jeopardizes Companies' Perceived Innovation Ability, Innovation and Product Development Management Conference Proceedings, 2016 (online).
- Beck, Susanne / Prügl, Reinhard: Being Perceived as a Family Firm and New Product Acceptance: An Empirical Analysis, Academy of Management Proceedings, 2015; Jg. 2015 (1) (online): 14202-14202.
- Hauck, Jana / Prügl, Reinhard: Innovation activities during intra-family leadership succession in family firms: An empirical study from a socioemotional wealth perspective, Journal of Family Business Strategy, 2015; Jg. 6 (2) (online): 104-118: https://doi.org/10.1016/j.jfbs.2014.11.002.
- Hauck, Jana / Prügl, Reinhard: Familien-Unternehmergeist über Generationen: Welche Rolle spielt Innovation während der Phase der Führungsübergabe/-nachfolge in Familienunternehmen?, Zeitschrift für Familienunternehmen und Stiftungen, 2015; Jg. 2015 (1): 9-15.
- Hauck, Jana / Suess-Reyes, Julia / Beck, Susanne / Prügl, Reinhard / Frank, Hermann: Socioemotional Wealth: Validating and Re-Defining the FIBER Scale, Academy of Management Proceedings, 2015; Jg. 2015 (1) (online): 14904-14904.
- Mietzner, Mark / Prügl, Reinhard / von Gilsa, Philipp: Corporate Acquisitions and Family Control, Academy of Management Proceedings, 2015; Jg. 2015 (1) (online): 16976-16976.
- Poetz, Marion / Prügl, Reinhard: Find the Right Expert for Any Problem, Harvard Business Review, 2014 (online).
- Stampfl, Georg / Prügl, Reinhard / Osterloh, Vincent: An explorative model of business model scalability, International Journal of Product Development, 2013; Jg. 18 (3/4): 226-248.
- Linzmajer, Marc / Hauck, Jana / Hubert, Marco / Prügl, Reinhard: Who is the brand creator? The effect of different brand biographies on the perception of brand personality, Advances in Consumer Research, 2012 (40) (online): 1131-1131.
- Prügl, Reinhard: Innovationsfähigkeit von Familienunternehmen, Zeitschrift für Familienunternehmen und Stiftungen, 2012 (2 ) Suppl. 5: 165-169.
- Baumhauer, Jon / Böninger, Christoph / Prügl, Reinhard / von Schlippe, Arist: Das Management eines großen Gesellschafterkreises, Zeitschrift für Familienunternehmen und Stiftungen, 2011 (1) Suppl. 3: 113-121.
- Prügl, Reinhard: Deutschlands nächste Unternehmergeneration, Zeitschrift für Familienunternehmen und Stiftungen, 2011 (1) Suppl. 1: 26-27.
- Keinz, Peter / Prügl, Reinhard: A User Community-Based Approach to Leveraging Technological Competences: An Exploratory Case Study of a Technology Start-Up from MIT, Journal of Creativity and Innovation Management, 2010 (19) Suppl. 3: 269-289.
- Poetz, Marion / Prügl, Reinhard: Crossing domain-specific boundaries in search of innovation: Exploring the potential of 'Pyramiding', Journal of Product Innovation Management, 2010 (27): 897-914.
- Von Hippel, E. / Franke, N. / Prügl, Reinhard: Pyramiding: Efficient search for rare subjects., Research Policy, 2009; Jg. 2009 (38/9): 1397-1406: https://doi.org/10.1016/j.respol.2009.07.005.
- Schreier, Martin / Prügl, Reinhard: Extending Lead User Theory: Antecedents and Consequences of Lead Userness., Journal of Product Innovation Management, 2008; Jg. 25 (4) Suppl. 4: 331-346: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1305692.
- Schreier, Martin / Oberhauser, Stefan / Prügl, Reinhard: Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities., Marketing Letters, 2007; Jg. 18 (1-2): 15-30: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1305668.
- Lüthje, Christian / Prügl, Reinhard: Preparing business students for cooperation in multi-disciplinary new venture teams: Empirical insights from a business planning course., Technovation, 2006; Jg. 2006 (26) Suppl. 2: 211-219: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1305696.
- Prügl, Reinhard / Schreier, Martin: Learning from leading-edge customers at The Sims: Opening up the innovation process using toolkits., R&D Management, 2006; Jg. 2006 (36) Suppl. 3: 237-250: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=904433.
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