Value Chain Management in the Forestry Sector in Rheinland-Pfalz

Integrative marketing approaches are increasingly dominating the discussions about competitive advantages in the German forestry and wood sector. Two concepts feature prominently in these discussions – clusters and value chains. While a lot of attention has been given to the cluster approach, value chains could offer a promising alternative, especially when considering the characteristics of the forest and wood industry. The underlying premise of the value chain approach is that success for all members of a value chain is ultimately dependent on the success in the end user market. Therefore, all members of a value chain stand to benefit if they cooperate along the value chain, from supplier of raw material to vendor of end products. In the mid to long term all members of the chain are better off when pursuing an integrated and targeted approach beyond their immediate suppliers and customers. The goal of this study is to first map selected value chains in the forestry-wood sector in Rhineland-Palatinate through phone interviews. Points of entry to the chain are manufacturers of products for the end user market (so called OEMs, original equipment manufacturers). From there, members further up the chain are identified. In a second step, a qualitative analysis identifies shortcomings and opportunities for an integrated marketing approach of value chains in the forestry-wood sector

Ansprechpartner: Jürgen Hauber, Rainer Hummel
Tel: 0761/203-8499 und 0761/203-3725
Email: juergen.hauber@ifp.uni-freiburg.de ; rainer.hummel@ifp.uni-freiburg.de

Projektbeginn: 01.10.2006
Projektende: 31.05.2007

Jürgen Hauber, Rainer Hummel

Albert-Ludwigs-Universität Freiburg
Professur für Environmental Governance

Tennenbacherstraße 4
79106 Freiburg

Telefon: 203- 3708
Fax: 203-3729
Email: Heiner.Schanz@envgov.uni-freiburg.de
https://www.envgov.uni-freiburg.de/prof-envgov

• FVA Rheinland-Pfalz (Forestry Research Station Rhineland-Palatinate), Land